How to Stop Facebook From Spying on Your Internet Activity

The Off-Facebook Activity tool lets you see which websites are sending information about your web activity to the social network. Here’s how to use it, as well as Facebook’s updated Privacy Checkup tool.

Facebook not only has access to your activity when you use the social network but also when you visit certain third-party websites. To help you manage that information, the new Off-Facebook Activity tool lets you review and delete the data collected about you when you’re using other websites or stop off-Facebook activity from being saved with your account entirely. You can also download the data to analyze it offline.

Off-Facebook activity includes any information that websites, apps, and organizations share with Facebook about your actions with them. This may be something as simple as visiting a specific website or app, or a more involved task such as searching for an item or purchasing a product. Facebook uses this information to serve you targeted ads.

By seeing your activity and choices on supported websites, Facebook can show you coupons and promotions you might find useful. For example, you might buy a pair of shoes from an online clothing store. That store shares your activity and purchase with Facebook, which saves it to your account. Facebook then serves you an ad with a 10 percent off coupon on your next purchase from that store.

If you’re uncomfortable with this type of tracking, especially since it occurs when you’re not using Facebook, you can use the Off-Facebook Activity tool to manage this information. Access this feature by clicking the down arrow in the top right and selecting Settings. At the Settings screen, select the setting for Your Facebook Information…

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