Is Gone Girl a Divisive Movie?

I remembered the hype surrounding Gone Girl back in 2014. I vaguely recalled putting it onto a never-ending watch-list, in the hopes of watching it eventually. Almost everyone that I knew in 2014…

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List of questions to ask your branding partner

No answers without questions.

Outsourcing is easy. It is supposed to be easy, right? Otherwise, why would you spend on getting it done from others instead of doing it yourself, right?

No.

You don’t outsource it for the purpose of division of labor. You hire a branding studio for they are professionals, holding expertise at the process of branding.

Because of this approach and the existence of 360º branding and marketing agencies, people delegate and forget it like a task given to interns.

Slangbusters is against that. We want to involve you in the process of branding your own idea- precisely why we took a dejargonized approach and want to bust jargons. Clear communication will not only smoothen the process but also help reflect you in the implementation of your idea.

One way to deflect generic is through asking questions. It is a common industry practice to use heavy jargons taught at B-schools, meant only for internal professional communication.

As a client, if you do not understand what your branding studio is communicating with you, effective communication with your customers is doubtful. Hence, ask questions. One who asks might be a fool for one day; one who doesn’t, remains a fool forever.

And this isn’t even school.

We live in a world where you can’t predict talent based on qualifications or even professional history. Self-taught professionals are usually better at what they do. So your first step towards selecting a branding studio would be going through their website. Glance through their LinkedIn and other social media channels as they usually give you a better overview of the type of work the studio indulges itself in.

There are three types of questions which will help you determine your perfect match.

As much as these three categories overlap, here is how you can have an impeccable branding experience.

Before your imaginary horses go haywire, these set of questions regard you and the branding studio. This phase sets a base layer to the professional relationship you are going to build upon. The branding studio will leave no stones unturned to know you and your idea after shaking the hand. It is advisable for you to do it before finalizing to see if something… clicked.

Do I need branding?

I have a business or just an idea that I want to be implemented, I want to make a dent on the way society functions through my provision, I want to evoke an emotion and connect with my customers beyond the monetary relationship.

What was the branding process when you branded your own studio?

The most important part of a branding studio’s portfolio is its own brand because that is usually not only their first project but presumably their most passionate one too. If they put even 50% of what they put into their own brand, it is a definite hit.

Why do you want to work with my brand?

If they take each and every project that comes their way, they do not value your project more than an earning opportunity. You must work with a group that not only believes and understands your idea enough to actually create a brand out of it.

As far as judging this aspect is concerned, trust your gut.

Is my idea good enough?

No. You don’t ask that question. Because if you do, you don’t trust your idea enough to pursue it. In an ideal scenario, upon sensing such uncertainty, they should ask you to reconsider, think over and develop your idea until you are confident enough in it. Because a branding studio will brand anything provided it has a clear vision. And if your vision is blurry, your branding studio can also help clarify that with you.

What is branding to you?

Upon asking your branding studio, when you have a description that clicks to you, it is a big bonus while comparing it to other agencies you are considering.

How will your branding approach help us?

Each branding studio would have branded themselves to claim (and ideally adhering) to be providing something that other branding service providers wouldn’t.

Slangbusters aim to create timeless brands through clear communication because jargons are those parasites that plague genuine and meaningful interaction, hindering a smooth and inclusive branding process.

Do you give free consultation before we put it on paper?

Most ice cream stores provide a free spoonful of the taste of their flavors before you pick one. This is a sign of confidence in your product and helps the client make an informed decision before they invest in the whole scoop.

Can you provide us with references to your past clients?

How much am I looking at spending on the whole process?

Although there is a reason companies send annual reports to you via post or a channel of personal communication instead of posting their annual income on the internet.

These set of questions will give you an insight into the process of that branding studio so that you can choose better according to your need and industry.

What is your branding process?

Which are the profiles that will be working on my project?

What is your work methodology?

Be it agile, kanban or scrum. Asking about methodologies adds credibility to the professional approach of the branding studio.

How will you differentiate my brand from my competitor?

If a brand strategist is able to explain to you their plan of action with your brand, it gives more assurance towards the ambition that both parties share towards your brand.

What after launch?

Do you brand like, anything?

Sure.

Any. thing.

Just don’t come to us for baby names.

We do not provide that service. Yet.

Is it advisable to collaborate with a branding studio overseas?

It is the 21st century. More than half of the world functions on the device you are reading this on. So, do not compromise the quality of your brand for a local studio over the branding studio you liked in India.

What results are expected for my budget?

A dilemma that troubles every business and client communication, especially when dealing with a service-based provision. Deliverables can’t be measured based on budget. Although, the brand delivered to you must be created with the highest quality possible, given the price determined when the contract was signed is adhered to.

How much time do you take for the whole process?

What are my key takeaways from the branding process?

Slangbusters bonus includes engagement and a lifelong professional relationship with a bunch of cool, like-minded people who worked on creating your brand.

What do you need from us before you start the branding process?

Ok for reals,

Oh, and we wouldn’t mind a box of chocolates or a local treat from our city after the brand launch.

Will you press the red button?

What?

Why is this not on your FAQ page?

Well… LEL.

Apart from all these questions, while assessing the service provider, you also have to keep an eye for red flags.

Are they reluctant to provide references?

Why must that be?

Is their portfolio weak?

Or are they lying about their work?

Do they speak negatively about their past clientele?

Because they might do the same while talking about you- to their next client.

Do they have zero or too less of questions for you?

These questions might seem paranoid to you, but when you are investing in something that will be determining your identity for the future, you do not want to end up spending a whole lot and getting a generic logo and a questionable website for a brand.

— by Manas, Content Strategist, Slangbusters Studio

Is Gone Girl a Divisive Movie?

List of questions to ask your branding partner

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